Can a branded merchandise agency really help to raise your brand awareness? Is it an effective method of marketing or is it dated? In this article, we will tell you everything you need to know so that you can decide whether branded merchandising is an avenue that you would like to explore.
What is branded merchandising?
Purchasing branded gifts is genuinely among the most highly-rated methods of promotion for a brand and it has been this way for many years. This is because it is a tried, tested, and proven marketing tool which can work wonders for a wide variety of industries.
You see, promotional gifts enable businesses to connect with their audience on a personal level. When using thousands of different products that are available, each customised with your logo, name, and details, you will have no trouble tailoring your merchandising to your brand and business – and indeed the needs and interests of your potential consumers.
Branded merchandising is a one-time cost that leaves a seriously long-lasting impression. By investing in branded merchandise you will be getting the most out of your marketing budget – particularly when compared to other expensive forms of advertising which do not deliver quite the same level of ROI potential. Let’s look at the facts…
Quick facts about branded merchandise
Marketing is a numbers game, so here are some handsome statistics to help you realise the potential of branded merchandising and just how much it can help your brand awareness grow:
- 8 out of 10 people believe that branded merchandise increases brand awareness: As the statistic demonstrates, branded merchandising is an effective means of getting your name out there. By increasing visibility, you will effectively be increasing your chances at generating more leads, closing more sales, and achieving a higher ROI.
- 66% of people who purchase your branded merchandise will remember your brand (for an average of at least 12-months): The right branded merchandise in front of the right audience can be incredibly lucrative. The trick is to create promotional gifts that have real-world application and will be used for as long as possible. If a consumer receives a free-gift that brings genuine value to their life, their perception of your brand will be far more positive. That, and the longer they keep the branded merchandise around, the longer they (and the people the encounter) will be exposed to it.
- Over 56% of people are more interested in a brand after receiving a promotional gift: First impressions are everything which is why when considering branded merchandise, you really need to think outside the box. By offering premium quality branded merchandise that will make a lasting impression, you will have a far greater chance at encouraging potential customers to look favourably at your brand. For example: using things like eco-friendly products that are 100% recyclable can work wonders to bolstering your brand and reinforcing your values.
- 79% of people say that they are much more likely to do business with a brand in the future after having received branded merchandise: Who doesn’t love a freebie? When you demonstrate free-value and a willingness to share the love with potential consumers they will be far more likely to engage with your business and trust your products than they will any competitors who they have never otherwise engaged with. It certainly won’t sell everyone on the idea, but that 79% of potential customers makes your chance at achieving an attractive ROI is not to be snuffed at.
Outpace your competitors
Whether you are a new start-up trying to make some noise or you are an established brand in need of a boost, using branded merchandise to bolster your brand awareness is worth a look. Simply offering a free promotional gift can be enough to sway previously loyal customers to one of your competitors and attracting them to your cause.
Again, leveraging a branded merchandise agency puts you in a unique position to provide practicality and convenience to your audience. Yes, some of the branded gifts can be novelty items and gimmicks, but when they provide real-world application, those potential consumers will be much more likely to hold onto the merchandise – thus reinforcing your brand and their positive association with your business.
So, can using a branded merchandise agency really help raise your brand awareness? The short answer is yes. There are many practical benefits and given the low investment threshold coupled with a high ROI, it is definitely worth exploring further. You can explore our Banded Merchandise services here.
If you’d like more information, please do not hesitate to contact us today.