{"id":26089,"date":"2022-07-15T10:52:00","date_gmt":"2022-07-15T03:52:00","guid":{"rendered":"https:\/\/bangkokpremiums.com\/?p=26089"},"modified":"2022-07-15T11:02:31","modified_gmt":"2022-07-15T04:02:31","slug":"tips-for-choosing-the-right-premiums-for-your-target-market","status":"publish","type":"post","link":"https:\/\/bangkokpremiums.com\/en\/blog\/business-2\/tips-for-choosing-the-right-premiums-for-your-target-market\/","title":{"rendered":"Tips for choosing the right premiums for your target market"},"content":{"rendered":"\n

Premiums (aka corporate gifts), can bring so many advantages \u2013 when selected with great care of course. When it comes to finding the right premiums for your target market, unfortunately, it\u2019s not just the thought that counts. You have to pay attention to the little details and conjure up some awesome gifts that will make a lasting impact and demonstrate to your clients, corporate partners, and event attendees that you understand them. After all, if they are to hire your services of buy your products, they\u2019re going to need to feel total confidence in your ability to serve them. What better a way of building that confidence than with a thoughtful \u2013 yet irrefutably awesome gift?!<\/p>\n\n\n\n

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In this article, we\u2019re going to take you through some tips to help you choose the ideal premiums for your audience. Again, it\u2019s not enough to simply select some fancy gifts and hope for the best. There\u2019s so much more to it than that. Here\u2019s everything you need to know\u2026<\/p>\n\n\n\n

1 \u2013 Opt for premiums that you\u2019d like to be on the receiving end of<\/h2>\n\n\n\n

One of the best tests for determining as to whether or not your target audience will appreciate your premium gifts is how you<\/em> feel about them. Do you suspect that its perhaps a little too cheesy? Cheap? Overly promotional fluff? If so, then there\u2019s a chance that your prospects will feel the same way.<\/p>\n\n\n\n

This isn\u2019t always necessarily the case, as your target market might not share the same tastes as you as an individual, however, you must appreciate the product at the very least \u2013 and understand the connection. If it\u2019s not to your liking, it better be an exceptional quality product that will resonate with your audience.<\/p>\n\n\n\n

2 \u2013 Think carefully about what you are trying to achieve with the premiums<\/h2>\n\n\n\n

You must always have a reason to be giving away free gifts \u2013 and this reason can help you determine what premiums will be best to give away.<\/p>\n\n\n\n

For example: if your primary goal is to build brand recognition, then you should choose something that is not only associated with your business to as to help strengthen the connection in the minds of your audience, but it should also be something that will have a long lifecycle and potential reach.<\/p>\n\n\n\n

3 \u2013 Recognise that the most powerful premiums are gifts that can be used daily (or often)<\/h2>\n\n\n\n

In order to maximise the potential reach and overall effectiveness of your premiums, you must consider how often the recipients will be likely to use the gifts. Take coffee mugs as an example: most people who receive free, branded coffee mugs will keep them for 10+ years \u2013 making them an excellent and affordable marketing tool. That\u2019s not to say that mugs make excellent corporate gifts<\/a>, but it should give you an idea as to how the practicality and longevity of an item can influence its overall reach.<\/p>\n\n\n\n

4 \u2013 Construct a typical client profile<\/h2>\n\n\n\n

Gifting premiums to clients is a form of marketing and should be treated as such. Just as you would construct an audience profile for your online ads campaigns, you should adopt a similar approach with gifting premiums.<\/p>\n\n\n\n

What does your typical corporate client look like? How old are they? What are their tastes? What do they do for a living? Compile as much data as you can and conjure up a clear image as to what your ideal audience looks like, and then use this information to influence your decision making when selecting the ideal premiums for them.<\/p>\n\n\n\n

For example: if your typical client is an older professional, perhaps an entrepreneur, then gifting them a superior quality, branded fountain pen or stationary set would likely be well received. Younger, tech-savvy developers on the other hand would be much more receptive to USB desk gadgets, perhaps.<\/p>\n\n\n\n

Understanding who your target market is, is an essentiality in this process.<\/p>\n\n\n\n

5 \u2013 Create a realistic budget plan<\/h2>\n\n\n\n

Put together a realistic budget and try to stick to it. Don\u2019t skimp off and go for the cheapest possible option, otherwise you\u2019ll be wasting your time. But, in the same breath, you should avoid going overboard. Find the right balance of cost, quality, longevity and reach.<\/p>\n\n\n\n

6 \u2013 Be mindful of cultural etiquette<\/h2>\n\n\n\n

Particularly when branching into a foreign market, be mindful of cultural etiquette<\/a> and the differences between yours and that of your audience.<\/p>\n\n\n\n

For example, when choosing corporate gifts in Thailand<\/a><\/strong>, one must be aware of items that are considered as bringing bad luck:<\/p>\n\n\n\n